Your Instagram Bio is the first impression you leave on any new visitor to your Feed. Want to grow your channel, receive amazing brand opportunities and allow visitors to get to know you? To achieve this, your Bio should include the following popular information about you and your account and you will make the BEST first Impression:
Before you create your Account think about your BRAND!!! Are you a Blogger, Youtuber, Entrepreneur or Influencer, no matter what I would suggest having a single Brand name! I suggest applying your brand name CONSISTENTLY to all your social media accounts! This builds Brand awareness & people start to familiarizing with your name!
For your Instagram Bio profile picture, preferably use a portrait photo of yourself in good lighting. Further, the background should not include too many distractions. Currently, popular themes include uni-colored background such as orange, blue or pink. Also, if you are a girl use that advantage and set up a nice Portrait photo as your profile pic. It pains me to say but Profiles with photos of a Girl/Woman tend to be clicked on significantly more than other profiles (I would also suggest to men to use a portrait as a profile pics as this will intrigue people more than in eg. a nature shot). Also, please remember this is a business decision you take, rather than a personal preference.
VALUE for Audience
Are you a Blogger, a Youtuber or an Influencer, then please mention this in your description! Add what your passion is about and how you bring value to your followers! This is so important, Instagram accounts with a purpose or value tend to do so much better. “Fitness tips & advice”, “Funny puppy videos” or “product reviews” are examples of how to bring value to your audience! As a lifestyle Instagrammer think about how each post could bring additional value to your reader!!! This may be just especially BUT uniquely edited pictures of you traveling, but there needs to be some kind of value for the audience!
Additional personal information
1) Where are you from?
2) Relationship status (engaged, married, mom)?
3) Current location & traveling next to?
Instagram is a people business and people are super nosy and would like to know more about you as well as your life. As an example, compared to the total amount of visitors, Swiss people tend to subscribe to my account a lot more (really ABOVE average) because they can relate to you and want to know more about you! The same goes for example if you have special talents or play a specific sport. People like to relate to someone and in order to grow your channel, this is essential to gain REAL FANS rather than silent observers.
In order for business and other Instagrammers to reach you, you need to provide them with an email address or some kind of contact form. More importantly, I would even suggest to set up a dedicated email account including your Brand name which you only use for your Blog/Insta/Youtube communication. Reasons, why someone would want to contact you directly, could be Collaborations, Sponsorships as well as Blog Inquires!
Call to Action
Optional, but defiantly effective, is a call for ACTION which could be: Please SUBSCRIBE, LIKE or COMMENT, CHECK out my NEW BLOG POST, GET X using special PROMO CODES etc. This might not seem as much but it is highly effective!!!
Link to Blog/Website/Store
Important! If you have a blog or a YouTube Channel link to it in your Instagram Bio and harness your followers to the rest of your SOCIAL MEDIA. Stop thinking of Social Media sources as individual fighters but rather one great connected source to promote your brand!
Use emoticons in front of every section of your Instagram Bio, in order to indicate what it is about. You can be very creative or on the other hand, use the generally accepted emoticons used by lots of Instagrammers (see screenshot as inspiration)
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I hope this blog post was helpful! If you have additional comments or questions PLEASE COMMENT BELOW and let me know & PLEASE SUBSCRIBE 😉 You might also like “What you need to film a successful YouTube Video!”