How to use "ConvertKit Automations" to turn Subscriber into Custumors!

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Katie Grazer

How to use “ConvertKit Automations” to turn Subscriber into Customers! (+Video Tutorial) (Step 5)

Using ConvertKit Automations is the final step to automating the communication with your blog subscribers and beat the overwhelm. Even though I suggest sending out weekly email campaigns to connect one on one with your audience, their other communication aspects you can automate to be able to serve your followers better and faster as a blogger. 

So let’s dig in and remember to check out other ConvertKit Posts in this series covering how to get started with ConvertKit and turn single blog visitors into loyal subscribers. 

Start your FREE ConvertKit trial HERE, to be able to easily follow along the Video Tutorial below!

 

Related to this:

How to start an Email List (grow Subscribers) as a Blogger (Step 1)

How to create Freebies to grow Blog Subscribers? (Step 2)

How to create ConvertKit Forms (Step 3)

How to create ConvertKit Sequences (Step 4)

 

What is a ConvertKit Automation

A ConvertKit Automation is an automatic flow of “if this happens, then this happens” such as if someone subscribes to my Blog then an automatic “Email Sequence” consisting of three emails is sent to them over the next few days. 

(If you did not yet check out my post on “How to set up ConvertKit Sequences” then head HERE first!)

This strategy is a way to automate your communication with your audience over several days, weeks or even months, without you having to lift a finger. Each automation is triggered by an action such as someone subscribes, someone purchases your product or they click a specific link. 

Let me make a more advanced example: 

  1. Hannah subscribes to your Blog.
  2. An automatic “Welcome Email Sequence” (consisting of 3 Emails) is triggered.
  3. After Hannah has receiver the last email of your “Welcome Sequence” she is funneled into your “Nurture Sequence”.
  4. Your “Nurture Sequence” consists of five emails going out over the next month telling her more about important blog posts, free products and other freebies she can use to achieve her goals (this is specific to your niche). 
  5. After Hannah received the last “Nurture Email”, you are pitching her your new product which goes a lot deeper into the topic she wants to know/learn more about. 
  6. Maybe Hannah clicks the link but does not immediately purchase your product.
  7. After a couple of days, you automatically follow up with her asking her to give you feedback on why she did not purchase the product.
  8. And so on…

Using ConvertKit Automations, you can automate and lead your subscriber through an entire funnel on autopilot!

-> Don’t know what a Blog Funnel is? No worries check out my post “What the Heck is a Blog Sales Funnel” here!

 

 

Why do I need ConvertKit Automations

ConvertKit Automations are great to beat the blogger overwhelm and start monetizing your blog by pitching your products to your audience. Can you imagine sending out sales emails or email courses to individual subscribers? Noone could manage that in the long run. 

Also by automating your email communication, you are making sure that all your subscribers are on the same page and have received the most important information about you and how you intend to help them. 

You can use ConvertKit Automations to:

  • Sell a Service
  • Launch a product
  • Host a Webinar or
  • Survey your audience 
  • TurnFollower to Fan to Customer
  • Customize emails based on their interest and actions
  • Segment your audience

 

Important steps in creating ConvertKit Automations

The three most important parts of setting up ConvertKit Automations are understanding “Events, Actions, and Conditions”. Also, check out the Video Tutorial below where I go through these step by step!

Events 

Events can be any kind of action such as:

  • Tag is added to subscribers (such as “interested in Blogging” “interested in Recipes”)
  • Product is purchased 
  • Tag is removed (such as “interested in Blogging” “interested in Recipes”)
  • Date occurs

Any of these events, then trigger an Action.  

 

Actions 

After an Event has happened an automatic action is launched such as: When Product is purchased, the subscriber is “removed from “Sales Email Sequence”. Actions can be:

  • Add to Email Sequence
  • Remove from Email Sequence
  • Delay
  • Add or remove a Tag
  • More subscriber to
  • Custom Action

 

Conditions

You can also set conditions as for example: 

When the subscriber has Tag purchased a product “REMOVE” from Sales Email Sequence if not, “CONTINUE” Sales Email Sequence. Conditions can be set according to:

  • Tag 
  • Custom Field

 

How to set up a ConvertKit Automation Video Tutorial

If this all sounds too complicated, don’t worry, I know you can rock this. Check out the video below to see how easy and intuitive it is to set up ConvertKit Automations

Start your FREE ConvertKit trial HERE, to be able to easily follow along the Video Tutorial below!

 

ConvertKit Automations

Related to this:

How to start an Email List (grow Subscribers) as a Blogger (Step 1)

How to create Freebies to grow Blog Subscribers? (Step 2)

How to create ConvertKit Forms (Step 3)

How to create ConvertKit Sequences (Step 4)

 

Let me know if you found this post useful in the COMMENTS BELOW! Check out the post above to work throughout the entire Blogger Email List Series!

 

Lots of Love

Katie 

 

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How to create ConvertKit Automations

 

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