How often should you Pin to Pinterest (+ Pins per Day Calculation )

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Katie Grazer

How often should you Pin to Pinterest (+ Pins per Day Calculation )

In this post, I am going to cover “How often should you Pin” to Pinterest and the calculation of how many Pins per Days are right for you!

With the recent Pinterest Update, there is one thing that can make or break your Pinterest success and it’s creating “fresh” new Pins every single month.

This comes to a shock to a lot of us because re-pinning other people’s pins have been part of (at least my) Pinterest Strategy from day one. Plus, pinning only your own pins while keeping your pinning frequency high could result in a lot of work right!?

But I got you covered and I can ensure you it’s not as bad as it seems.

So in this post, I cover how often should you Pin and how you can calculate how many new Pins (New Images = Fresh Pin) and posts you need to create to keep a pinning frequency of 15-25 Pins a day and comply with Pinterest Guidelines.

Ps. Are you having trouble designing new fresh Pin images for your blog posts? Check out my free Pin Design Guide here! 

Click here to subscribe

 

Rules you should follow according to the new Pinterest Algorithm Update

  1. For best results, you should Pin 15-25 max Pins per Day. (Check out my latest post on 5 Best Tips on How to go Viral on Pinterest in 2020 (Algorithm Update) for more info)
  2. Pin the same Pin to the max. of 10 Boards, min 3 days apart (Eg. Pin Image 1 Monday to Board 1, Pin Image 1 Thursday to Board 2)
  3. Only Pin the same image to the same board after at least 3 month
  4. Create multiple Pin images per Post. Each of them is considered “fresh”. Yes, also a new image to an old post is considered as a “Fresh” Pin.
  5. Re-pin other people’s pins but only if you need to because you won’t otherwise reach the 15-25 pins a day or because you are creating a new board and want to fill it up.

 

My Strategy for creating fresh Pins for old and new posts

As the most important factor for success with the Pinterest algorithm seems to be the “freshness” of the pins, you should:

  • create multiple Pins (images) per new blog post e.g. 5-10 individual Pins per post
  • create new Pins (images) for old blog posts

 

So I totally get that this seems like a lot of work but actually, if you think about it, creating new pins is actually less work than creating a whole new blog post right.

In fact, if you are creating one blog post per week and 10 Pin images for that post, you should be totally fine.

If you are creating 3 posts with 10 images per post you would actually already be pinning TOO MUCH! I know cool right.

You could either decrease the number of posts or images each month.

So today I decided to show you a more nerdy side of me and calculate how much fresh pins and blog posts you actually need to create each month!

Below you find two examples of how much pins you need to create if you post ONE BLOG POST A WEEK and you want to:

  1. Pin the min of 15 Pins a Day
  2. Pin the max of 25 Pins a Day

 

DISCLAIMER:

Any of those variables could be adjusted in order to reach your goal. You could find any combination of posts, pins, and boards which would work. This is an example to make it easier to understand but in no way the only solution. Figure out what works best for you, how much you post blogs, and how much you want to pin each day.

 

Ps. Are you having trouble designing new fresh Pin images for your blog posts? Check out my free Pin Design Guide here! 

Click here to subscribe

 

 

Now, how often should you Pin + How many Fresh Pins should you create each Month if you write 1 Blog post a week!

You want to Pin the MINIMUM A DAY (15 Pins a Day)

If you want to pin 15 Pins a day, this will add up to 450 pins a month. This is your goal. You should be able to create enough fresh pins to reach those 450 pins.

  • 15 Pins x 30 Day = 450 Pins/Month = GOAL

 

Now, if you create ONE new Blog Post a week (which is what a lot of people do, hence the example) you will create 4 posts in a month:

  • 1 Post x 4 Weeks = 4 Posts/Month

 

Now, let’s say you create 10 Pins per post, this will be 40 Pins a month.

  • 4 Posts x 10 Pins = 40 Fresh Pins/Month

 

According to Pinterest, you are allowed to pin a fresh Pin to a maximum of 10 boards with a minimum interval of 3 days. So if you have 40 Pins you can pin to 10 Boards this equals 400 Pins/Month

  • 40 Pins x 10 Boards = 400 Pins/Month

 

Now you see, our goal, in the beginning, was to create 450 Pins/month and we can almost achieve that by creating one blog post a week and 10 pins per post.

I would personally recommend to manually repin the other 50 pins from other people or create even more fresh pins for old blog posts.

450 Monthly Pin Goal – 400 Pins/Month through Posts = 50 Additional Manual Pins a month (1.6 a day)

 

Ps. Are you having trouble designing new fresh Pin images for your blog posts? Check out my free Pin Design Guide here! 

Click here to subscribe

 

You want to Pin the MAXIMUM A DAY (25 Pins a Day)

If you want to pin 25 Pins a day, this will add up to 750 pins a month. This is your goal. You should be able to create enough fresh pins to reach those 750 pins.

  • 25 Pins x 30 Day = 750 Pins/Month = GOAL

 

Now, if you create ONE new Blog Post a week (which is what a lot of people do, hence the example) you will create 4 posts in a month (so far the same as example 1):

  • 1 Post x 4 Weeks = 4 Posts/Month

 

Now, let’s say you create 10 Pins per post, this will be 40 Pins a month (so far the same as example 1):

  • 4 Posts x 10 Pins = 40 Fresh Pins/Month

 

According to Pinterest, you are allowed to pin a fresh Pin to a maximum of 10 boards with a minimum interval of 3 days. So if you have 40 Pins you can pin to 10 Boards this equals 400 Pins/Month (so far the same as example 1):

  • 40 Pins x 10 Boards = 400 Pins/Month

 

Our goal, in the beginning, was to create 750 Pins/month and we already created 400 Pins. Now, we need to pin an additional of 350 Pins a month to reach that goal.

750 Monthly Pin Goal – 400 Pins through Post = 350 Additional Manual Pins a month (11.6 a day)

 

You got many options to reach your end goal of 750 Pins a month:

  1. Re-pin 350 other Pins from other people
  2. Create even more pins per post (more than 10 in our example)
  3. Create Pins for old blog posts
  4. Write more blog posts a month plus pins

 

Personally, I believe that all threse options are valid.

Even though Pinterest favours fresh Pins now, they do say you can re-pin other people’s pins if you feel like the pins are relevant to your boards.

Also, if you are creating 400+ new fresh pins a month, I am sure the Pinterest algorithm will be happy.

Of course, if you decide to take the time to create fresh pins for those additional 350 pins for example old blog posts this will certainly bring you even more traffic to your blog.

 

Now, I hope this post was useful and gave you more insight into how often should you Pin to Pinterest and how to make it work for you. I totally understand that this was more technical and I sure will be back with more chatty tips and tricks post next weeks but for all math nerds like me I hope you did enjoy this post and it helps you with the Pinterest update!

Please comment down below,

Talk to you soon,

xx Katie

 

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Ps. If you feel overwhelmed with the constant Pinterest updates and rules etc. check out my Pinterest Course “The Pinterest Studio.” I cover everything from building a successful Pinterest account to giving you updates on the latest changes and more!

the pinterest studio

How often should you Pin

How often should you Pin
How often should you Pin

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