👉 Try Semruf for FREE for a 14-day free trial
You put in hours creating content. The perfect blog post. The Pinterest pin that should have gone viral. And then… crickets. No clicks. No traffic. Nothing.
Trust me, I’ve been there.
When I first started, I remember creating this amazing pin, hitting publish, and… total silence. I thought Pinterest hated me!
Well, today I’m going to show you exactly how to fix that—with 4 Pinterest SEO hacks that I use to get thousands of people to my website and videos… for free, every single day.
Pinterest Isn’t Social Media (It’s a Search Engine!)
If you’ve ever thought Pinterest was just another social media platform—you’re missing out. Because Pinterest is actually a search engine.
And if you play the SEO game right, your content can keep bringing you traffic for months… even years after you post it.
But here’s the catch: most people post their pins at the wrong time or with the wrong keywords. And when that happens? Pinterest doesn’t show your content to a lot of people.
So if that’s what’s going on with your account, let me help you change that.
Hack #1: Use Pinterest Trends to Post at the Right Time
If you’ve ever posted on Pinterest and thought, “Why isn’t this getting views?!” —chances are, you posted at the wrong time.
Pinterest isn’t TikTok. It’s more like planting a seed—it takes time to grow.
Last year, I posted too late because I had another baby and wasn’t in my business much. And that’s totally okay. But timing matters. A lot.
Why You Need to Post Early
Let’s say I’m a holistic coach or selling natural skincare products. I type in ‘skincare routine’ into Trends.Pinterest.com and see it peaks in January and July.
But here’s where most people go wrong:
They think, “Oh, I’ll post in July!”
❌ Nope. Too late.
Pinterest needs 2–3 months to analyze, test, and push your content to the right people.
That means if I want to rank in July, I need to be posting in April or May.
Combine Trending + Evergreen
Use Pinterest Trends to map out the whole year.
- Trending keyword: “Skincare routine” → Post in October for January spike
- Evergreen keyword: “Makeup routine” → Post anytime
Create a content calendar that blends both. When you have a gap? Fill it with evergreen.
✅ This way, your timing is on point—and you’ll never sit there wondering what to post next.
Hack #2: Find High-Volume, Low-Competition Keywords (Beyond Pinterest Trends)
Now that we know when to post, let’s figure out what to post.
Pinterest’s autocomplete and trends are helpful, but they’re limited—especially if you’re in a more specific niche.
Example: Type in “natural skincare routine” and… nada. That doesn’t mean no one’s searching—it means Pinterest isn’t showing the data.
And that’s exactly why I use SEMrush.
With SEMrush, I can:
- See exact search volume
- Know the keyword difficulty
- Discover tons of related keyword ideas
Example: Natural Skincare Routine
Search: natural skincare routine
Now I see:
- Related searches like “morning skincare routine,” “best face moisturizers,” and “skincare routine order”
- Search volume + difficulty = goldmine
- Even niche gems like “Korean natural skincare routine” and “natural face cream no chemicals”
➡️ Create a keyword list in SEMrush to keep your best ideas organized.
Hack #3: Optimize Your Pin for Pinterest SEO
Once your content is ready, it’s time to optimize your pin. Pinterest doesn’t just look at your image. It scans everything.
Here’s where to strategically place your keywords:
1. Pin Title
Bad: “Skincare Tips”
Better: “5-Step Natural Skincare Routine for Clear & Glowing Skin”
2. Pin URL
Make sure your blog post URL contains the main keyword:
✅katiegrazer.com/natural-skincare-routine
3. Pin Description
Write it naturally, with keyword variations:
Want to create a natural skincare routine that leaves your skin glowing? This holistic morning skincare guide will show you the best organic cleansers, face serums, and moisturizers for your skin type.
Learn the step-by-step order of your skincare routine to maximize hydration and protect your skin barrier. Whether you have dry skin, oily skin, or sensitive skin, these clean beauty tips will help you create a simple, effective routine for radiant skin free from toxins!
At the end, feel free to list extra keywords:organic beauty hacks, Korean skincare steps
4. Board Name & Description
Save your pin to a relevant board like:
- “Natural Skincare”
- “Clean Beauty Routines”
And optimize the board description too:
This board is all about the best natural skincare tips, organic beauty hacks, and holistic skincare routines for clear and radiant skin.Learn how to create a non-toxic skincare routine using the best clean beauty products, organic face cleansers, and plant-based serums for your skin type.
5. Alt Text
This helps with accessibility and SEO:
A Pinterest graphic featuring a 5-step holistic skincare routine for glowing skin, including natural cleansers, face serums, and organic moisturizers.
6. Pin Image Text
Pinterest reads your image text—so make sure it includes your keyword, like:
“Natural Skincare Routine” in bold, scroll-stopping text.
Also, use a relevant image—not random stock photos. If you’re talking skincare, show faces, skin, or products.
That’s it! Those are my 3 biggest Pinterest SEO hacks to help your pins rank higher, get seen by more people, and drive massive traffic to your content.
Once your pins start ranking, they can bring in traffic for months—or even years. That’s why I love Pinterest: it works for you while you sleep.
If you want to find more keywords and take this to the next level, I recommend trying SEMrush—especially if Pinterest Trends isn’t cutting it.
