Ready to learn about Pinterest pin design for beginners? Today, I’m sharing all my secrets to growing a successful Pinterest account for your business.
What is Pinterest Pin Design, and how can it help my business?
Pinterest is a visual discovery engine that people use to find ideas for their projects and interests. More than just a social networking site, Pinterest is a powerful tool that businesses can use to drive traffic to their website and increase sales.
One of the most important things for businesses to understand about Pinterest is that it is a search engine. This means that people use it to find ideas and products, just like they would use Google or Bing. This is why it’s so important for businesses to make sure their pins are well-designed and keyword-rich.
When a business creates a pin, they should think about what someone would search for if they were looking for that product or idea. They should also make sure the pin is visually appealing and easy to understand. A well-designed pin will stand out from the rest, and it will be more likely to be seen and shared by users.
P.S. If you need help designing your Pinterest pins, check out my very own Pinterest Pin Templates here.
My template pack includes 57 different pin templates you can use. I’ve designed them all myself, with the Pinterest best practices in mind so that you get the most clicks over to your site!
So check out my Templates by clicking here.
How do I create a Pinterest pin?
Do you need help creating and uploading your pins, check out this in-depth blog post here: “How to Create + Upload Pinterest Pins”
6 Step Pinterest Pin Design Process (Make Your Pins Look Good and Stand Out)
Watch the video above or check out these easy 6 game chaning tips:
1. Keep it Simple
The best pins are usually those that are simple and to the point. A busy or cluttered pin is less likely to be repinned than a clean and simple one. When in doubt, less is more!
2. Use High-Quality Images
Pins with high-quality images are more likely to be repinned than those with low-quality images. This doesn’t mean that you need to use professional photos, but try to use clear and sharp images that are visually appealing.
3. Make Sure Your Pins Are Clickable
Make sure your pins are clickable by adding a call-to-action in the image or description. This will encourage users to click through to your website or blog post.
4. Use Keywords
Use keywords in your pin descriptions so that people can easily find your pins when they’re searching for ideas.
5. Optimize Your Pins for SEO
Make sure your pins are optimized for SEO by using keyword-rich descriptions and titles. This will help your pins show up in search results.
6. Stay on Brand
Make sure your pins are consistent with your brand’s voice and style. This will help you build a cohesive brand identity that users will recognize and trust.
Creating pins that are both well-designed and keyword-rich is essential for businesses that want to use Pinterest to drive traffic to their website or blog. By following these tips, you can create pins that will stand out from the rest and be more likely to be seen and shared by users.
How to Use Canva to design Pinterest Pins
With the new Pinterest Algorithm, it’s very important to create fresh new pins every week.
I talk about fresh pins all the time in my video, and I recommend you check out my video about the Pinterest algorithm to get the full picture.
But fresh pins so new pin designs are super important. You can create multip pin designs per new blog post or you can create new pin designs for old blog posts.
Pinterest wants to see new pin images with new ideas.
The algorithm will give priority to fresh pins, so we have to get into the habit of creating new content and pins all the time. Now, this takes time. I get it.And we have better things to do than constantly sit on our computers and design new pins.
So this is where Canva comes in.
Pin design doesn’t have to take forever, and you don’t need to be a professional designer to create stunning and click-worthy pins.Canva helps me so much with my pin design, and now I want to jump into 5 Canva hacks that will blog your mind.
Check out the video above if you want to learn more about how to design pins with Canva.
How to use Free Stock in your Pin Design
What are stock photos:
Stock photos are photos that are taken by people who are skilled n photography and they share their photos to stock platforms. You can then go and search for an image on these platforms and download the image. You don’t have to ask for permission to use the photo you can simply use it.
Normally you’re not allowed to just copy and paste a photo from the internet and use it in your pin. It is because the person who took the photos has the copyright and ownership over the photos. So you can’t just take the image without permission this would be like stealing something just online.
Free stock does not have a copyright on it and you can use it in your pins. This is the same if we are talking about stock images or stock videos.
Why Use Stock Photos in Your Pins
Alright, and why are stock images important. Well, if you’re a food blogger, an influencer, or, for example, a fashion blogger, you want to take your photos because people want to see your style, your recipes, and what your up to every day.
But there are many cases where you might be in an educational industry like I am, for example, in marketing, or you’re a business and just need a pin that leads to your business. In all those cases, you don’t need to take your photos, but you may not have the money to pay someone to take photos specifically for you. So why are stock photos important.
Save Money
Stock Photos are free. You can download and use them; you do not have to ask or pay someone to do a photoshoot or create website illustrations.
Time Save
Second, you’re going to save so much freaking time. I mean, taking your own images can be something beautiful and part of what makes your blog amazing and stand out against your competition. But in some niches, it just does not make sense to spend hours taking pictures. You need pictures to support your points, but it’s not like your images are front and center of what you’re trying to communicate.
Professional Images
Stock images also look super professional. I don’t know about you, but it can sometimes feel a bit overwhelming to be a blogger or online biz owner. You have to wear a million hats. Now taking beautiful photography is an art; it takes skills, practice, and knowledge. And you may not be willing to make that time and money investment. Then stock images are going to be your best friend.
Fresh Pins
Pinterest wants us to create a lot of new pins. This means creating new pins for new content but also pins for older content. But Pinterest does not like when you post the same pin image repeatedly, leading to the same URL. Pinterest whats you to create new images, so-called fresh pins. Now imagine how fast you will make new fresh pins when you can use stock images. Instead of taking your own photos from all angles, you can use different people’s work. It’s so amazing.
(If you need help designing your Pinterest pins, check out my very own Pinterest Pin Templates here.)
Free + Paid Stock Photos for Pinterest Pin Design
So, where do you find free stock photos? There are quite a few websites. A lot of websites that I’m going to talk about today are free, but some of them also have premium memberships where you can get even more photos.
- Styled stock
- Burst by Shopify
- UNSPLASH
- Rawpixel
- Kaboompics
- Pic Jumbo
- Stocksy
- Haute Stock
- Pexels
- Pixabay
- FoodiesFeed
- NegativeSpace
- Shutterstock
So there you have it! My 6-step Pinterest pin design process for creating pins that stand out and look great. I hope this article was helpful and gave you a few ideas on how to improve your pin designs. If you’d like more tips or want help putting together an entire Pinterest marketing strategy, check out my YT Channel here or my Pinterest products in our Shop!
Love you loads and talk to you soon!
xx Katie
P.S. If you need help designing your Pinterest pins, check out my very own Pinterest Pin Templates here.
My template pack includes 57 different pin templates you can use. I’ve designed them all myself, with the Pinterest best practices in mind so that you get the most clicks over to your site!
So check out my Templates by clicking here.
