How should you choose your “Pinterest Board Names” and how does that help you to attract more Pinterest subscribers, more views and even create viral Pinterest Pins? It sounds a bit complicated but I am sure that at the end of this post this will make a lot more sense.
In fact, many people mistake Pinterest for Social Media when in fact it’s more like a mix between that and a “Visual Search Engine”. This means that it uses your profile, keywords, descriptions, titles, images and more to determine what your Pinterest profile is all about.
The more targeted you are with your profile/niche and the better you learn how to use the keyword all over your profile, including your Pinterest Board Names, the easier it will be for you to grow on Pinterest.
If this is all a bit too much check out my signature course “The Pinterest Studio” here, where I teach you all my secret Pinterest Strategies easy and fast in one go! Check it out here.
First of all, I recommend that you create a second Pinterest profile for your Blog or Business. This means you can focus on your private interests on your private Pinterest profile and focus on niche topics on your business profile. I would love for you to create a Pinterest business account (it’s free) to get access to analytics and more fancy tools.
After you have created your targeted niche Pinterest profile, I would like you to create 10 boards which are relevant to your niche. If you already have a business account as well as boards, please disregard this and head on to the next section 🙂
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Now that we have decided on 10 general topics lets focus on Pinterest Board Names. Pinterest is able to read and understand your Pinterest Board Names to rank your profile and increase your Pinterest SEO 🙂
This means that your entire Pinterest profile should be set up around your niche including your board titles. So, what are Pinterest Board Names that work well and will increase your visibility and attract a lot of new viewers to your Profile?
You should then fill up your Pinterest board with relevant pins in that specific niche. This will give each pin you add to that board a viral boost because Pinterest identifies it as a relevant pin for your profile, board, and audience.
The more targeted you set up your Pinterest profile, the better it can determine how relevant your pins will be for an audience. The more connected your information is, the better your pin will perform.
Here is how the Pinterest algorithm looks at your profile:
- Profile Name and claimed Website
- Pinterest Board Names (Keywords)
- Board Descriptions (Keywords)
- Pin Descriptions (Keywords and Hashtags)
- Profile Description
- Source of Pin (Blog Post Description, Keywords, and Content)
These, and even more factors determine how well you pin will perform. If you can add relevant keywords to all of these places you will create the necessary connections to let the Pinterest algorithm know that you are a leader within your niche!
Let me know in the comments if you have more questions about this or if it makes sense? 🙂
Keywords in Pinterest Board Names
First of all, I recommend thinking about what people are ACTUALLY typing into a search engine. Usually, these are short keywords or short key phrases which precisely describe what they are looking for.
Second of all, people usually type in entire sentences like “how to…”, “the best way to …” which help them solve a problem.
Now your Pinterest Board Names should reflect these keywords and search terms in your niche. I hope this makes sense because how could Pinterest know in the first place what your boards and pins are all about if not by the board titles. There are many other factors which go into identifying what your content is all about but board names are a determining one.
You are even able to search for specific Boards on Pinterest if you type in a keyword and then select Board. Here is how the search result looks like. Every single board name that comes up in that search includes the keyword in its Pinterest Board Name:
How to find relevant “Keywords” in your Pinterest niche?
- Head to the Pinterest search function
- Type in a word or key phrase which is relevant to your niche
- Below the search function, you will find the most successful and searched for key phrases on Pinterest
- Note down relevant keywords for your Niche
- Repeat the process until you covered all main categories within your niche
- Come up with 10 keywords filled Pinterest Board Names
Or check out Pinterest Analytics under > Audience Insights > All Pinterest Users > Select your Category > check out “Interests” for Keyword ideas
Complicate flowery vs. easy searchable “Keyword” or “Key Phrases”
The biggest mistakes I see when I look at other people’s profiles are that they create flowery, fun and exciting Pinterest Board Names. Now, this may look great but will do exactly nothing for your Pinterest SEO as well as pin virality.
As discussed, we need to name our Pinterest boards according to actual search terms people are using. Only if you do that, the Pinterest algorithm can determine if your content is relevant or not. If noone is searching for your keyword, you will not appear in the search and your pins won’t get boosted.
45 Best “Pinterest Board Names” Ideas
Check out my Pinterest Board Names board on Pinterest here for even more ideas.
Home Decor Examples:
- Home Decor
- Living Room Furniture
- Storage and Organisations
- Downstairs Bathroom Decor
- Nursery Room Furniture
Food + Drinks:
- Breakfast and Brunch
- Special Diet
- Healthy Recipes
- World Cuisine
- Non Alcoholic Drinks
DIY and Crafts:
- Quilting Projects
- Fabric Crafts
- Knitting and Crochet
- Crafts for Toddlers
- DIY techniques and supplies
- Travel by Season
- Europe Destinations
- North America Travel
- Bucket Lists
- Road Trip
- Summer Fashion
- Women’s jewellery and accessories
- Dresses by Style
- Casual Outfit
- School Event Dress
- Garden Design
- Planting Ideas
- Gardening Supplies
- Vegetable Garden
- Wedding Theme
- Destination Wedding
- Wedding Jewellery and Accessories
- Lace Wedding Dress
- Traditional Wedding Cake
- Motivational Quotes
- Quotes by Genre
- Happiness Quotes
- Quotes by Emotions
- Financial Planning
- Real Estate Buying
- Retirement Planning
- Mortgage Loan
- Credit Cards
Let me know if you have questions in the comments 🙂 Also if you want to learn more about Pinterest fast, check out my signature Pinterest Course here.